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The fast pace of innovation led by the Priceline promises very dynamic years ahead, which will no doubt see significant changes in online travel, meaning that the ability of market players to be swift to adapt to them will be increasingly key. Retrieved March 14, 2017, from https://www2.deloitte.com/us/en/pages/consumer-business/articles/travel-hospitality-industry-outlook.html? id=us:2ps:3gl:cipoutlook:eng:thl:020717:th2017:ad4:kwd-19092150729:+travel +industry&gclid=Cjw KEAi Arv TFBRCLq5-7-MSJ0j MSJABHBvp0ub HXbnf0GIg Ro A0mbgp ANz Tb QLS9Oz8Su5DCxz5Ydxo CTxvw_wc BUKEssays.

Based on above market observation, we recommend Expedia get stronger cooperation between online travel intermediaries and suppliers as well as with technology companies appears likely in the coming years in order to be competitive in addressing increasingly sophisticated consumer demands.

As one of the leading online travel companies, it allows thousands of consumers make direct online booking, and efficiently research via its' system.

It may be surprising to learn that a much smaller and up-and-coming rival, Ctrip, could be placed in the same mergers and acquisitions conversation, having spent around .5 billion or more on acquisitions and minority investments in 20.With Ctrip closing on its

It may be surprising to learn that a much smaller and up-and-coming rival, Ctrip, could be placed in the same mergers and acquisitions conversation, having spent around $5.5 billion or more on acquisitions and minority investments in 20.

With Ctrip closing on its $1.7 billion Skyscanner deal in December 2016 and the Priceline Group announcing in February 2017 that it is acquiring the Momondo Group to pair with Priceline's Kayak business, 2017 could turn out to be considerably busier on the mergers and acquisitions front than was the prior year.

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Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.

In such environment, we foresee that the whole OTA industry integration trend is at the horizon.

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It may be surprising to learn that a much smaller and up-and-coming rival, Ctrip, could be placed in the same mergers and acquisitions conversation, having spent around $5.5 billion or more on acquisitions and minority investments in 20.With Ctrip closing on its $1.7 billion Skyscanner deal in December 2016 and the Priceline Group announcing in February 2017 that it is acquiring the Momondo Group to pair with Priceline's Kayak business, 2017 could turn out to be considerably busier on the mergers and acquisitions front than was the prior year.You can view samples of our professional work here.Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.In such environment, we foresee that the whole OTA industry integration trend is at the horizon.

.7 billion Skyscanner deal in December 2016 and the Priceline Group announcing in February 2017 that it is acquiring the Momondo Group to pair with Priceline's Kayak business, 2017 could turn out to be considerably busier on the mergers and acquisitions front than was the prior year.You can view samples of our professional work here.Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.In such environment, we foresee that the whole OTA industry integration trend is at the horizon.

And the Expedia will face non-spokenable challenges than ever.Disclaimer: This essay has been submitted by a student.This is not an example of the work written by our professional essay writers.The Online Travel Agency industry is composed of websites that allow consumers to search for and purchase airline tickets, car rentals, or hotel accommodations from providers of those services.The companies only serve as an intermediary in the transaction. is an online travel company that provides leisure and business travel solution to customers worldwide through technology.Besides, they also have commercial agreements in place with Ctrip and e Long in China, as well as Decolar.com, Inc. Provide variety of channels and new channel penetration to travelers.